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An Entrepreneur’s Secret Weapon: Brand Authenticity

With Amazon’s arrival looming around the corner, many retailers and vendors I speak to agree that a key strategy to differentiate your presence in the market is through having a strong brand that people love. Consumers often choose brands that […]

Posted on May 25, 2017

5 Ways to Increase Your Conversion Rate Optimisation

Ahead of her presentation at Online Retailer Sydney in July, Amy shares with us her top tips for increasing conversion rate optimisation. As COO of The SOL Group, Amy McWaters oversees the operations of five gift websites – thehamperemporium.com.au, giftsaustralia.com.au, […]

Posted on May 25, 2017

7 hacks to grow your business

Let’s party! Dean Salakas from The Party People is speaking at Online Retailer Sydney. We chat we him before his session and gain some sneaky insights into their booming business, The Party People. ******************************************************************** The Party People launched online in […]

Posted on May 25, 2017

Mobile comes first. Have you heard that one yet?

It doesn’t matter if you are a big established retailer or a new kid on the block, if you don’t have a mobile-first mentality, you are going to be left behind. Kyla Robinson is the Senior Product Manager for Mobile […]

Posted on May 25, 2017

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