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Interview with Phoebe Yu, ettitude

By Jade Collins, Femeconomy Phoebe Yu, Founder of ettitude works directly with manufacturers to design and create a beautiful range of modern basic bed linen using sustainable design, technology and organic bamboo. The sheets, made from 100% organic bamboo lyocell are as fine […]

Posted on May 25, 2018

80% of Women Don’t Like Shopping

By Emma Sharley A recent study* by fashion-tech entrepreneurs Kelly Slessor and Emma Sharley found 80% of women don’t like shopping. WHY? DUE TO THE TIME IT TAKES, OFTEN THEY CAN’T FIND THE RIGHT FIT OR STYLE, AND THE PAIN OF HAVING TO RETURN […]

Posted on May 25, 2018

How to enhance digital customer experience this Christmas

It’s no surprise that the Christmas season is the peak selling period for several retailers. It’s also the busiest period for online shopping. 28% of all online purchases in 2015 occurred between October and December, while December alone saw 53% […]

Posted on October 6, 2017

How to make more money, just not this week

Australian retailers will have roughly $1 billion dollars a day on the table over the 2017 Christmas season. With so much money at stake, Online Retailer asked me to provide insights into how retailers can leverage technology to maximise their […]

Posted on October 6, 2017

Thriving with Amazon: Top tips to embrace the retail giant

Amazon’s imminent arrival in the Australian retail landscape has caused quite the stir. Change and the unknown naturally cause fear, however in my experience, marketplaces can be a useful avenue to appeal to a different customer from your target demographic. […]

Posted on September 1, 2017

The Retail Revolution

“Sometimes people want to shop. And sometimes people want to go shopping.” Tim Kobe is the lead designer behind the Apple store and we talked at length about the future of retail when we met at the World Retail Congress […]

Posted on September 1, 2017

Online Retailer New Zealand • Another year, another great show

Online Retailer New Zealand is always a fantastic show, with a stellar line-up of leaders in our industry and this year’s instalment was no exception. As we move further away from the show and into our bright future, it is […]

Posted on March 23, 2017

Happy International Women’s Day!

International Women’s Day gives us the opportunity to celebrate the women of our illustrious community! These women are passionate, hard working and above all else, brave. It’s so important for us to understand their inspirational business journeys in this fast-paced […]

Posted on March 8, 2017

Email: the essential DNA of every multichannel campaign.

Discover how to build a long-term data strategy: When digital began to go mainstream, dialogue with customers relied almost exclusively on email. Today, the variety of digital channels means your brand is faced with two choices: carefully and precisely building […]

Posted on March 1, 2017

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