We're an online retail company – here's what we've learned
Posted in Increase conversion rate on Jul 13th, 2010
People were discussing clicktale at IRCE 2010, so we decided to check it out. We signed up Thursday. As the headline says, we liked it.
Clicktale stalks your users while on your site via javascript, tracking mouse movement, clicks, form inputs and where on the page the customer is.
They use the information to show you click [...]
Posted in Increase conversion rate on Feb 23rd, 2008
I have a big conversion rate mover that is repeatable that I can share with you.
Go to Karate Depot.
Clear your KarateDepot.com cookies, then google MMA Gear and click on the link to the KarateDepot.com front page.
Notice the targeted banners and products. (If you do not see the MMA banners, you probably still have karatedepot.com cookies [...]
Posted in Increase conversion rate on Jan 18th, 2007
We renewed our Thawte certificate and didn’t realize that we had to reenter our Secure Seal information (URL and which image we want displayed) on Thawte’s site to keep the Secured by Thawte image on our website as displaying that the site is Secured.
I don’t know if the default is to require that you re-enter [...]
Posted in Increase conversion rate, Site Search on Jan 10th, 2007
Mercado’s programming is done in Israel.
To work out the SOW, the programmer who is going to do the customizations as well as the project manager come to our offices for a week. The project manager is there to discuss project objectives, strategic direction, the current days most popular navel lint color and re-assure with platitudes [...]
Posted in Increase conversion rate, Site Search on Dec 3rd, 2006
Following up on E-commerce site search and refinements Endeca vs. EasyAsk vs. Mercado
We chose.
Endeca was eliminated after the face-to-face.
The sales rep was not any more familiar with our company than he was at the end of our initial phone meeting.
They don’t care about us.
The sales engineer seemed very new to the job and was not [...]
Posted in Increase conversion rate on Nov 5th, 2006
Adoption of online check processing (via SpeedChex) on our Martial Arts site and our Magazine Subscription site was fourteen months ago. Eliminating the first two months because the feature was new to users, the usage percentages of online checks excluding paypal payments were
KarateDepot.com: 0.65%
MagsDirect.com: 1.45%
Those don’t necessarily represent approximate increases in conversion rate because, [...]
Posted in Increase conversion rate, Site Search on Nov 3rd, 2006
Following up on
The search for e-commerce site search and navigation
There are actually about a dozen players in the space. Narrowing down to providers that:
1. Provide search, refinements and attributions in a signle integrated, solution.
2. Have excellent websites in their portfolio.
3. Are a hosted owned solution (rather than a service).
4. Allow SOAP/XML integration with any platform.
5. [...]
Posted in Increase conversion rate, SEO on Oct 31st, 2006
Following up on Generating sales for Ninja Costumes in October
Ninja uniform and set sales generated in October: $46K
What worked and what didn’t.
The Sets
The Ninja Costume and Deluxe Ninja Costume accounted for over 90% of the ninja sales. We raised the prices on the sites to where it was cheaper to buy [...]
Posted in Increase conversion rate, SEO on Sep 25th, 2006
People like to dress up as a ninja for halloween. We manufacturer and sell our own brand of ninja costumes and accessories. We’re money, right?
We were nervous that our core customers would be insulted by our advertising what they take seriously as halloween costumes. Last year we did some testing. We get negative feedback on [...]