Currently browsing Business

Introducing the new Online Retailer Retail Elevate Workshop …

After much deliberation, the Online Retailer Kickstarter Workshop has gotten a facelift! Introducing our Retail Elevate Workshop. A design thinking full-day workshop catered to small ecommerce business wishing to turn their Start Up into a Scale Up. With an inspiring advisory […]

Posted on September 27, 2018

The Electric Blanket That Shocked Ecommerce …

By Michael Langdon, Video Producer and Author, Serious Levity There’s no denying that video increases conversion rates. Studies have shown that it can increase conversion by up to 80% on a splash page. Whilst we have seen some huge successes […]

Posted on September 26, 2018

How to engage customers through irrational marketing

By Fi Bendall, Founder & CEO, The Female Social Network When three in four data experts admit that consumers are fundamentally irrational, you know there’s something up. Experience Analytics firm Clicktale surveyed over 120 data professionals last year and came back […]

Posted on March 5, 2018

NRF Big Show 2018 Summary …

Just back in from the NRF Big Show in New York, the largest global retail event. Claiming around 35 000 delegates this year, they better watch out, Online Retailer 2018 is on their tails! The NORA Network were official partners […]

Posted on January 24, 2018

How to Optimise Your PPC Campaigns for Profit

If you set out to optimise a paid search campaign without using the right target metric you simply won’t get optimal results. Given the improvements that have been made to conversion tracking and analytics over the past several years, it’s […]

Posted on November 1, 2017

7 Tips To Get Your Christmas Promotion Right

Remember The Goose That Laid the Golden Eggs? As one of Aesop’s fables, the story has been told and retold for over 2000 years to warn people about the likely consequences of getting too greedy. Quick recap: a guy has […]

Posted on November 1, 2017

Retailers need an innovation strategy

The retail industry is ripe for disruption. Spending is changing, consumer expectations are rising and Amazon is poised to launch in Australia. According to Morgan Stanley, Amazon is set to carve out a $12bn piece of Australia’s retail pie in […]

Posted on October 6, 2017

9 ways to avoid the Christmas sales slump

Introduction As you read this blog, your sales people are already counting down to Xmas. They are thinking about the time they will spend with family and friends, partying and overindulging. For employers, however, this jolly and jovial time of […]

Posted on October 6, 2017

Sponsors And Partners