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How to engage customers through irrational marketing

By Fi Bendall, Founder & CEO, The Female Social Network When three in four data experts admit that consumers are fundamentally irrational, you know there’s something up. Experience Analytics firm Clicktale surveyed over 120 data professionals last year and came back […]

Posted on March 5, 2018

NRF Big Show 2018 Summary …

Just back in from the NRF Big Show in New York, the largest global retail event. Claiming around 35 000 delegates this year, they better watch out, Online Retailer 2018 is on their tails! The NORA Network were official partners […]

Posted on January 24, 2018

How to Optimise Your PPC Campaigns for Profit

If you set out to optimise a paid search campaign without using the right target metric you simply won’t get optimal results. Given the improvements that have been made to conversion tracking and analytics over the past several years, it’s […]

Posted on November 1, 2017

7 Tips To Get Your Christmas Promotion Right

Remember The Goose That Laid the Golden Eggs? As one of Aesop’s fables, the story has been told and retold for over 2000 years to warn people about the likely consequences of getting too greedy. Quick recap: a guy has […]

Posted on November 1, 2017

Retailers need an innovation strategy

The retail industry is ripe for disruption. Spending is changing, consumer expectations are rising and Amazon is poised to launch in Australia. According to Morgan Stanley, Amazon is set to carve out a $12bn piece of Australia’s retail pie in […]

Posted on October 6, 2017

9 ways to avoid the Christmas sales slump

Introduction As you read this blog, your sales people are already counting down to Xmas. They are thinking about the time they will spend with family and friends, partying and overindulging. For employers, however, this jolly and jovial time of […]

Posted on October 6, 2017

A wrap-up of the Women2Watch Award Show 2017

Authored by Kelly Stickel, CEO, Remodista Two weeks ago, at Remodista’s annual Women2Watch Award Show in NYC, we named 5 Innovation Award winners. Abby Wallach, cofounder of ScentInvent, Chau Banks, EVP, CIO and Channel Integration of New York & Company, […]

Posted on October 6, 2017

How to make more money, just not this week

Australian retailers will have roughly $1 billion dollars a day on the table over the 2017 Christmas season. With so much money at stake, Online Retailer asked me to provide insights into how retailers can leverage technology to maximise their […]

Posted on October 6, 2017

Thriving with Amazon: Top tips to embrace the retail giant

Amazon’s imminent arrival in the Australian retail landscape has caused quite the stir. Change and the unknown naturally cause fear, however in my experience, marketplaces can be a useful avenue to appeal to a different customer from your target demographic. […]

Posted on September 1, 2017

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