IBM Seminar Room - Tuesday 17 July & Wednesday 18 July
||Speaker Name & Title|
|10.30 - 11.15
||The future of omni-channel: A modern shoppers journey
||The shopper has changed the way they shop using new and interesting technologies. Experience the shopper's journey as she/he dips in and out of multiple channels, mediums and devices - while utilising a myriad of social, mobile, TV, gaming devices and other technologies along the way.
||Ian Wong, Associate Partner, Retail & Consumer Products, IBM Global Business Services|
|11.30 - 12.15
||Bringing Science to the Art of Marketing
||Session includes: Best practices and what to measure, when it comes to Social Media Analytics; a look at what products sell best - from social media referrals; a look at mobile devices and which ones are driving social media conversion to sales; how to 'listen' - online, and more.
Market Segement Manager, Smarter Commerce
|12.30 - 1.15
||eCommerce: Leveraging the Power of Online Merchandising
||Learn how to leverage the power of online merchandising to convert consumers to customers. The session will cover how Fluid works with WebSphere Commerce to create websites that deliver on brand engagement, conversion and loyalty. Includes insights on visual merchandising, customizable products and social shopping.
||Peter Butler, Retail Solutions, IBM & Kent Deverell, CEO, Fluid, Inc.|
|1.30 - 2.15
||Design tips from the trenches: fine tune your online shop for better usability
||Using principles of good ecommerce design, and lots of current examples, Daniela will show you how to apply leading usability practices for online shops, including navigation design elements, category & product pages that work, product imagery that sells, effective use of social media features and shopping cart elements to help your customer complete their purchase
||Daniela Meleo, Managing Consultant, User Experience, IBM Interactive|
|2.15 - 3.00
||Effective order management: The key to successfull omni-channel retailing
||So you have a great-looking website. Can you take orders in multiple channels? Can you fulfill orders from multiple channels? Can you see your inventory - whether it is on a truck, in a warehouse, in the store or on it's way from the manufacturer? Learn the latest advancements in Order Management and Fulfillment from leading edge companies.
||Nicholas Sodbinov, Sr Client Manager, Smarter Commerce|
|3.15 - 4.00
||Understanding the CMO & CIO: Insights for technical marketing success
||That technology is part of marketing is not new news. But that the integration of technology and marketing is of strategic importance, might be to some. This session is for marketers that need to better understand technology and its part in your marketing programs. Gain insights into the mind of Australian CMOs & CIOs, their shared pain points and what you can do to achieve successful technology driven marketing.
||Jarther Taylor, GM Marketing, IBM Global Business Services|
|4.00 - 4.45
||Social Media: They talk, You listen. Then What?
||Your customers are talking about you continuously on multiple social media channels. Lets have a look at going beyond just listening to the chatter to analysing it and incorporating the output into the very fabric of all decisions made in your online business.
||Dev Mookerjee, PreSales Consultant, Analytics|