E-Commerce Technology Theatre - Tuesday 17 July
||Speaker Name & Title|
|10.45 - 11.15
||Successful ECommerce Needs Perfect Product Data
||Product Information is used by every consumer in every channel and also by multiple internal company users. This session discusses international research involving 300 organisations’ use of product information. We explain how multichannel sales increase by removing barriers to broadening e-commerce product offerings and quickly expanding into mobile and evolving channels as they become available. How is time to market improved to facilitate quick expansion in e-commerce and evolving channels? We also discuss examples of how broader, relevant information including social media feeds, improves SEO and increases sales and conversions by encouraging consumers to purchase from you, not your competitors.
||Jason Mallia, General Manager – Australia and New Zealand, Heiler Software|
|11.35 - 12.05
||Increase Relevance = Increase Conversions
||Site optimisation is not a one-time activity, nor a one-off tactic. Site optimisation is the superset of activities including testing, segmentation, targeting, personalisation and recommendation of content. Executing any of these activities improves your online performance. Mark Allison will teach you how to optimise your website by letting your visitors decide what works best for them. See Webtrends customer examples from Australia and around the world and learn the true value of optimisation and the tangible business benefits associated with testing
||Mark Allison, Director, WebTrends|
|12.25 - 12.55
||Real Hacking Techniques and their Risks
||Discover the current and emerging security trends that threaten your online business. Mark Hofman, a security penetration tester with Shearwater Ethical Hacking group will guide you through some of the real-life hacking techniques that are used by criminals every day. These same tactics are used successfully to steal millions of dollars and create general chaos for online business. Mark concludes the presentation with practical tips and resources to ensure this doesn't happen to you.
||Mark Hofman, Principal Consultant and Penetration Tester, Shearwater Solutions|
|1.15 - 1.45
||Who's Minding the (Online) Store?
||You understand your target market, online advertising, product selection, and a whole range of other skills necessary to the success of your online store. But how well do you know the infrastructure that underlies it? In this talk, Matt Palmer will share his experience running and scaling some large-scale websites, and give you a set of questions that you can use to ensure that your site is able to handle whatever the Internet throws at it, whether it be a huge surge in popularity or a data-centre-destroying disaster.
||Matt Palmer, Operations Manager, Anchor|
|2.05 - 2.35
||Going Cross-Channel but How? Learnings, Limitations, Success Factors
||Very few companies are already true “cross-channel-companies” but almost every company is being confronted with their client’s expectation to interact, shop or be serviced seamlessly across all channels. The session will give examples and describe typical challenges/limitations of companies that want to become truly cross-channel ready. Case studies will be used to explain key success factors for becoming truly cross-channel-ready from a business, technical and organisational perspective.
||Markus Tillmann, Director CGI eBusiness Solutions & Services (Europe + Australia), CGI Group Inc.|
|2.55 - 3.25
||Is Omni-Channel Retailing Worth the Effort?
||With so many channels and devices consumers are using these days, such as Online Stores, In-store, Mobile, email, SMS, Ebay, Comparison Sites and Facebook, it can be overwhelming deciding which channels you should use with your customers. The big question is, “which channels are worth the effort?” Gain insights into shopping channel trends and the potential Return on Investment of various channels.
||Bernie Hogan, Managing Director, Creative Computing|
|3.45 - 4.15
||Give Your Customers the Confidence to Click and Buy
||While e-commerce has demonstrated rapid growth and innovation, many consumers are still either afraid to shop online or do so with great caution due to concerns about their safety. Countless studies reflect this consumer apprehension, documenting explosive growth in variants of malware, and showing that identity theft and site information security concerns are leading drivers of online shopping cart abandonment. However, it is still possible to cultivate customer trust and drive increased conversions online despite these challenging dynamics.
||Rob Glickman, Senior Director, Symantec|