Big ideas Theatre - Wednesday 18 July
||Speaker Name & Title|
|10.30 - 11.00
||An Entrepreneur's Story
||Tessa Hartnett is the winner of the Alibaba.com Women’s Ambassador contest. Tessa is an entrepreneur who started her online jewellery business more than six years ago when faced with the difficult decision to either follow her planned path of becoming a school teacher, or focus 100% on her love of entrepreneurship. She chose the latter and, although challenging, Tessa has never regretted her decision to launch a full-scale e-commerce business. In addition to the Vurge jewellery business, Tessa will soon launch eight new online businesses. Learn from Tessa’s missteps and successes as she takes hopeful entrepreneurs through her journey of running an e-commerce business and gives her tips for entrepreneurial success.
||Tessa Hartnett, Owner, www.vurgejewellery.com|
|11.20 - 11.50
||Deconstructing the logistics and fulfilment maze
||Direct shipping, warehouse based shipping, supplier based shipping, drop shipping, hybrid models – how do you know what will work for you? There are so many unforeseen issues to consider when deciding what shipping model will work for your business. Then we will hear two existing businesses that have outsourced their Logistics, what process did they follow, how has it affected their business, what advice would they offer to companies who are considering outsourcing.
||Chris Dobson - Exalt Group, Tim Wilson - Better Hardware, Alan Saywell – Australian Kayaks|
|12.10 - 12.40
||Layby on Your Website: The New Way to Shop!
||Learn why Sears and Kmart’s layby sales have doubled since 2008 and why Walmart revived its layby program last year after ditching it in 2006. The presentation will cover the ABC of online layby – what makes a good layby program, what does the ACCC have to say about layby, when should you avoid introducing online layby and finally how to implement an online layby program that works.
||Davin Miller, CEO, DebitSuccess|
|1.00 - 1.30
||Maximising Customer Revenue and Loyalty, and Reducing Churn as Part of an Integrated Cross-Channel Strategy
||New technologies like mobile, social and cloud are creating radical shifts in the methods and media that customers use to engage with your company, brand, and products. While your marketing goals and objectives – attract new prospects and convert them customers, increase customer loyalty and advocacy, and drive better sales and marketing alignment – remain fundamentally the same, your approach must continually adapt and evolve with the ever changing world.
||Aaron Shidler, VP CRM Industry and Commerce Applications Development, Oracle Corporation|
|1.50 - 2.20
The Future of Retail – ‘Commerce Anywhere’
|The extension of content delivery and transactions beyond websites and bricks and mortar stores is the near future! The Commerce Anywhere showcase combines multichannel thought leadership with the emerging technology of near field computing (NFC). NFC will transform the way consumers use their mobile phones to interact with their environment, change the customer experience and help shape future purchasing behaviour.
Rainer Wellige, Vice President, Strategy & Solutions Engineers
|2.40 - 3.10
||Commerce Everywhere – Interactive Demonstration of the Demandware Platform
||The Demandware commerce platform enables retailers across channels and geographies, including web, mobile and social, providing a seamless brand experience regardless of channel. This interactive session will demonstrate how the technology can be leveraged to deliver an engaging cross channel experience. Demandware is used by some of the world’s leading retail brands including Burton, Ugg Australia, Adidas, Nine West, Lacoste, Panasonic and many others.
||Zoran Mladenovic, Director, Sales Engineering Worldwide, Demandware and Andrew McCarthy, Business Development Manager, Amblique|
|3.40 - 4.10
||Convert Advertising Impressions into Customer Actions
||Discover the evolution of QR codes. PMP Digital will demonstrate how SnapTags can be used by brands and retailers to convert advertising and promotional campaigns into customer actions. See how you can track, convert and build customer relationships by enhancing the mobile shopping experience, making social connections and capturing customer data for future initiatives. These 2D mobile barcodes aim to make mobile activation quick, easy and fun for your customers. This session will provide real-life examples that will show you how you can convert your outdoor and print advertising into online activity.
||Anna Cicognani, Executive General Manager, PMP Digital and Pacific Micromarketing|
|4.30 - 5.00
||MattBlatt.com.au Multi-Channel Furniture Retailing Case Study
||This session tells Matt Blatt’s success story of how the business evolved from manufacturer to importer to ebay seller to multi-channel retailer. Matt Blatt was the first business to successfully sell replicate furniture in Australia and has leveraged this model to create a broad contemporary furniture offering that is competing with the majors.
||Justus Wilde, Strategy Director, Amblique|