A/B Test that ran Contrary to Conventional Wisdom
Posted in Uncategorized on Jul 13th, 2007
Minimize your outbound links at checkout to minimize exit opportunities.
I’ve heard in at design sessions during industry conventions. I read it in blogs and best practice docs. So our original design followed the path laid out by our experienced conversion gurus and used a minimalistic header.
In a moment of weak faith, I tested our standard [...]