We're an online retail company – here's what we've learned
Posted in Uncategorized on Mar 25th, 2007
Have a got a great idea for a product? Maybe your plans is to have it manufactured overseas, put up a website and sell it online?
Yes, I’ve heard the plan before.
But maybe your product is interesting. Maybe you’ve done your research gotten encouraging results and enthusiastic encouragement from knowledgeable people.
But why put up a website [...]
Posted in Decisions, customer service on Mar 21st, 2007
You’re going to ask at the end of this, why emails didn’t decrease by way more than phone calls were. A large percentage of our emails are spam and those weren’t influenced at all (are they over?).
We changed the reply-to on our order-confirmation/receipt email to an auto-responder, which refers people to the customer support page [...]
Posted in Site Search on Mar 12th, 2007
We’ve been live with Mercado for 3 months now on our martial arts site and we are in the process of implementing Mercado’s solution on our magazine site.
Following up on my previous Mercado and Mercado vs. Endeca posts…
Overall Grade: B+
Reliability: A-
The hardware and procedures are designed for redundancy and to-date our down time with the [...]
Posted in Uncategorized on Mar 9th, 2007
You can opt out of having your ads displayed on the content network, but you have to do it on an Ad Group level. Which of course I have thousands of.
That’s the email Microsoft sent me earlier today.
Don’t get me wrong, I like Betas. I’d have signed up if they’d ask. But I never got [...]