We're an online retail company – here's what we've learned
Posted in Decisions, Uncategorized on Dec 22nd, 2006
One of the competitors of our martial arts site has a live webcam of their warehouse on their website.
It allows us, us being the company their trying to take market share from, to know what products are selling for them, whether they are moving individual pieces or bulk sales and how their overall sales volume [...]
Posted in Decisions, Uncategorized, Warehouse Operations on Dec 21st, 2006
For the final few days before the end of the holiday rush I contributed by picking up the slack in a few areas where we weren’t keeping up with holiday rush.
I discovered some inefficiencies that are easy to address, and that’s my plan for next week.
I also learned that some employees developed their own procedures [...]
Posted in Uncategorized on Dec 8th, 2006
Across our websites and our amazon sporting goods account, sales on “Cyber Monday” and the week following were below trend.
In previous years sales have increased by about 20% week over week until the shipping deadline.
This year the number has been closer to 35%.
Either consumers are becoming more confident in e-commerce companies ability to delivery on [...]
Posted in Uncategorized on Dec 4th, 2006
We launched a redesign of our martial arts site over the thanksgiving.
I didn’t have a chance to post a “what I’m thankful for” list. Our TAM at our hosting company would have made the list.
We didn’t have a single contact for our support issues. Dealing with the entry level techs was often frustrating when I [...]
Posted in Increase conversion rate, Site Search on Dec 3rd, 2006
Following up on E-commerce site search and refinements Endeca vs. EasyAsk vs. Mercado
We chose.
Endeca was eliminated after the face-to-face.
The sales rep was not any more familiar with our company than he was at the end of our initial phone meeting.
They don’t care about us.
The sales engineer seemed very new to the job and was not [...]