We're an online retail company – here's what we've learned
Posted in SEO on Nov 15th, 2006
It looks like that’s what’s coming out of PubCon 2006.
If you’re thinking but I’m not in Vegas and if I were, SEO wouldn’t be the first thing on my mind.
Fix your priorities. Then go to SERoundTable.com for fantastic coverage of the event.
Sure it might take an hour or more to work through the first day’s [...]
Posted in Increase conversion rate on Nov 5th, 2006
Adoption of online check processing (via SpeedChex) on our Martial Arts site and our Magazine Subscription site was fourteen months ago. Eliminating the first two months because the feature was new to users, the usage percentages of online checks excluding paypal payments were
KarateDepot.com: 0.65%
MagsDirect.com: 1.45%
Those don’t necessarily represent approximate increases in conversion rate because, [...]
Posted in Increase conversion rate, Site Search on Nov 3rd, 2006
Following up on
The search for e-commerce site search and navigation
There are actually about a dozen players in the space. Narrowing down to providers that:
1. Provide search, refinements and attributions in a signle integrated, solution.
2. Have excellent websites in their portfolio.
3. Are a hosted owned solution (rather than a service).
4. Allow SOAP/XML integration with any platform.
5. [...]